EA are cutting themselves down the middle, with EA Games and EA Sports now making up two separate units, and the former getting a rebrand. From now on, EA Games will be known as EA Entertainment, which really doesn’t have as good a ring to it (no one’s going to be quoting “it’s in the entertainment,” any time soon are they?). The name change does imply a broader expansion into more than just games, but it’s obviously a bit of a wait and see kind of situation until EA show off something that isn’t a video game.

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