Could AR Mirrors Replace Brick-And-Mortar Stores?

Could AR Mirrors Replace Brick-And-Mortar Stores?
By: Kyle Melnick Posted: June 23, 2023

The virtual fitting room market has the potential to explode over the next few years.

According to a recent report by SourceJournal, Zero10, an augmented reality (AR) fashion platform and the official AR partner of Coach, is developing technology that could revolutionize the in-person shopping experience.

Last week at Viva Technology Paris, Zero10, an augmented reality (AR) fashion platform and the official AR partner of Coach, revealed its AR Store prototype. Composed of a Zero10 AR Mirror, iPad stand, and statistics screen, this standalone experience allows customers to try on and purchase virtual garments without the hassle of having to physically remove their existing clothes.

Zero10’s AR Mirror / Credit: Zero10

According to Zero10, AR Store takes up roughly 3 square meters and features the same functionality as a traditional 100-square-meter brick-and-mortar store. Whereas the company’s previous AR Mirrors were designed to work with existing locations, AR Store is designed to operate independently as an “autonomous retail agent.”

“By embracing this innovative technology, brands can transcend the constraints of traditional brick-and-mortar stores, reducing rental and storage expenses while combating overproduction,” said Zero10 founder George Yashin during an interview with SourcingJournal. “Moreover, the AR Store empowers brands to expand their reach offline, enabling online-only businesses to embrace the physical realm at a fraction of the cost.”

Snap Inc.’s AR Mirror / Credit: Snap, Inc.

“The AR Store offers a cutting-edge and convenient solution for customers to virtually try on garments, eliminating the need for changing rooms or purchasing previously worn or returned items,” added Yashin. “The era of immersive and sustainable fashion is upon us.”

According to a study by Grand View Research, Inc, the virtual fitting room market could potentially grow to $20.63 billion by the year 2030. We’ve already seen a number of other companies begin to experiment with virtual try-on technology, such as Snap Inc.’s AR Mirrors, which will be available to try at popular music festivals later this summer.

For more information on Zero10’s new AR Store, check out SourceJournal’s full report here.

Feature Image Credit: Zero10

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